INTRODUCTION

 

GABC is a tri-continental initiative on Global Advances in Business Communication among the USA, Europe and Asia.The USA is represented by Eastern Michigan University, Europe by Antwerp University and Asia by Universiti Teknologi Malaysia.  The 1st GABC was hosted by EMU in Michigan (2008), the 2nd by Antwerp University in Belgium (2010) and the 3rd is going to be hosted by Universiti Teknologi Malaysia (June 2011).

The conference will bring together academics and practitioners to consider ongoing scholarly activities and business practices which shape and are shaped by the changing nature and level of global business communications. 

 

CONFERENCE SCOPE

The conference will have five tracks:

  • International and cross-cultural business communications and negotiations
  • Global aspects of integrated marketing communications (IMC)
  • Communications aspects of international law and global business ethics
  • Languages and business communications
  • - Health communication
    - Communication and technology (e.g green technology, biotechnology)

  • E-Semantics (cross-cultural, language-based international issues associated with search terms, string searches, web design, web site user(friendliness) and electronic advertising keywords)

 

CONFERENCE TARGET

Who Should Attend?

  • Heads of Department
  • Human Resource Managers
  • Corporate Communication Officers
  • Training Managers
  • Performance Improvement Managers
  • Knowledge Information Managers
  • Business Managers and Entrepreneurs
  • Sales and Marketing Managers
  • Team and Project Leaders
  • Management Consultants
  • Strategic Planners
  • Facilitators / Lecturers / Teachers
  • Performance Coachs and Mentors
  • University Lecturers
  • Vocational and Career Guidance Counselors
  • Communication Professionals
  • Community Leaders

 

 

 

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15 Feb 2011 : Submission of Abstract

20 Feb 2011 : Notification of Abstract

 

 

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