Keynote Speakers

Keynote Speaker1 | Keynote Speaker2 | Keynote Speaker3


Linda A. Macaulay

"Service Innovation as a New Paradigm in Information Systems"

Linda Macaulay (B.Sc., M.Sc., PhD, CEng, Cert. Ed., FBCS) Emeritus Professor of Information System Design, Manchester Business School; and Visiting Professor at the University of Technology, Malaysia; twice holder of the prestigious IBM Faculty Award and a Fellow of the British Computer Society. She was co-Director of the Centre for Service Research and Principal Investigator on the SSME UK network project[1] and has recently completed a book of Case Studies in Service Innovation[2].

Professor Macaulay has proven leadership experience serving as Head of the Information Systems Research Group and Head of the Department of Computation at UMIST. She has facilitated collaboration between academics and industry partners in her role as Director of the Centre of Expertise in e-Commerce and as Director of External Relations in the School of Informatics.

She has led over 25 externally funded projects. She was Principal Investigator on 'Human Issues in Privacy and Security in e-Commerce' funded jointly by the ESRC/DTI and the Co-operative Bank;  the project was rated ''outstanding'' by ESRC and scored an exceptional 9 out of 10 for industrial relevance by the DTI.

She was Principal Investigatoron the EPSRC project ‘Evaluation of Electronic Service Delivery Systems in Complex Environments, lead Investigator for UMIST on a European Information Society Technologies project:  E-Factors, and on the European Regional Development project with Tameside Council and 6000 SMEs, researching the adoption of e-business. She has also lead several DTI funded Knowledge Transfer Projects, and has acted as consultant to the UK Office of the Information Commissioner.

Professor Macaulay's research focus is on how technical system design can be informed by the needs of users and groups of users. Her areas of study include Human Computer Interaction, Requirements Engineering, e-Commerce and e-Business, and Collaboration Engineering. She is currently working with industrial and academic partners to help develop the SSME (Services Science, Management and Engineering) agenda within the UK; her specific interest within this and the focus of her IBM Faculty Awards is in e-Business Patterns for Collaboration. Her wider interests in SSME and Service Innovation are in the need to take a holistic view including people, technology and business within a service system.



[2]Macaulay, L.A., Miles, I., Zhao, L., Wilby, J., Tan, Y.L. &Theodoulidis, B. (Eds), (2011). Case Studies in Service Innovation. (Service Science: Research and Innovations in the Service Economy, B. Hefley & W. Murphy, series eds.). New York: Springer Science+Business Media.